design

Design Offerings

Whether a branding and identity firm has already created your visual identity and you have a comprehensive brand guide to work from, or you have just the seed of an idea of what you want to see, the best in functional design is the goal for the final deliverable.

WEB DESIGN

Your brand is more than your visual identity: it’s present in every aspect of how you “do things.” Web design adds the extra layer of user interface to the mix. Providing your website with a logical architecture, designing wireframes within accepted web conventions, and keeping the clicks down are all aspects of designing your website to give your users a great web experience.

Your web presence can create the first impression a potential client forms. When it comes to your website, ease of use and attention to a client’s experience can contribute to a perception of those characteristics being embedded in your brand.

PRESENTATIONS

Whether a presentation is to be printed or projected, created in PowerPoint or in InDesign, it is the centerpiece of and crucial to generating new business, organizing offsites, or presenting progress updates to clients. Presentation design provides for:

title, agenda, table of contents, separator, content, and bio pages
chart and table design
an established look and feel for entire presentation

The end result: a flexible framework to present any content.

DESIGN FOR MICROSOFT OFFICE

If your identity is rolled out to everything produced in your back office, you have the control in your hands. Because internally generated documents are produced in Microsoft Office, having all those documents designed to align with your brand gives you the tools to reinforce your brand across the board. It also allows for an “on-demand” production model for marketing and presentation materials — and up-to-the-moment current content. Examples are:

presentations and leave-behinds
stationery systems
business collateral
reporting documents and fact sheets
forms
Requests for Proposals (RFP)

STATIONERY SYSTEMS

The front-and-center visible representation of a company’s brand. Business cards, letterhead, memos, faxes, labels, and envelopes — and now, email signatures — comprise a stationery system. All can be designed in either Microsoft Office or InDesign (for offset printing).

MARKETING MATERIALS

Projects where finer control over text and graphics is required — e.g., newsletters — or where content doesn't frequently change and the end user is an offset printer — e.g., brochures, ads, or books — are designed in InDesign.

Email or call to discuss your project and to view design samples.